Emage and Your-Emage (each always capitalized)
Emage denotes that part of every human being whose job and concern is to look good to others (and not look bad to others). Belonging is very important to Emage.
Your-Emage is used to denote your Emage (as distinct from anyone else's Emage and from the Emage that refers to everyone's Emage).
Others consists of two parts: Emage and Service.
Usage example: Her Emage wanted to put on her makeup before she went down to the corner store, but her Express didn't give a damn.
You can personalize Emage using a hyphen, as in Dwight-Emage.